Category: Business

  • Value Your Business Image

    Value Your Business Image

    How Do You Value Yourself? Your Business? Your Clients?

    Are you wondering why your business may not be taken seriously? (like this guy in the photo) …No matter what business you are in – It is important that you show that you take your business seriously and dress accordingly.

    There are so many different types of businesses  it really does help with that first impression if your clients can identify with what your business is when they see you.  For example if you were an accountant and turned up for an appointment wearing board shorts and a T shirt how seriously do you think the client would take your business?  If you sell surf boards and turned up for a business meeting you still may dress differently to the accountant but even then board shorts are for the weekend and “time off”.

    To be taken seriously and to charge for your time and services  it is respectful to your clients to show up to a meeting dressing for that occasion.  

    As mentioned in a previous article Confidence with Style your own personal style can definitely be incorporated into your business and it  is a positive if you can incorporate this into your branding.  This can even be done consciously so that people identify your style with your business for all the right reasons.

    Clean tidy attire and  attention to detail all counts for that all important great first impression.  Even if you love to dress casually and your business does not fit with wearing  suits or shirt/tie or formal business attire my advice would be to consider

    • branding with a colour scheme for your business that resonates with you and maybe having some garments embroidered with your logo.  It does not have to feel like a work “uniform” as you could have a variety of different garments that you wear to work
    • Make sure your business image is a change from what you would wear on your  days off and relaxing.  I am talking about really relaxing …  shorts, sweatshirts, singlets, thongs.  
    • Think about the type of business you are in or even if you are a job candidate at a job interview – Think about the type of work you do in your business, or will be doing at the job you are applying for and dress accordingly.  Make sure how you dress is congruent with this.
    • Professional sports trainers and Personal Trainers will be wearing their sports attire as this IS their business.  This would be appropriate dress for them.
    • Think about the person you are meeting with and take this into account also. 

    Imagine this guy has just had a business meeting with a new client.  He cant understand why he hasnt been taken as seriously as he would like to be.  Can you imagine the different reaction  if he dressed in a tidy shirt with (or even without) a logo, a smart pair of trousers and some good shoes other than joggers.  He is good at what he does (lets say for example “a graphic artist”)- He has charged accordingly for his great work and cannot understand why he has difficulty in people seeing his value on first meeting. 

    Visual appearance does count.  It shows respect for your clients, yourself and your business.  You may be incredibly good at what you do but as I always say why make things hard for yourself?  Create that all important good first impression and then the rest is providing that top business value to your clients.  You really can create a great image and still keep your personal identity.  We do not need to sacrifice personal style for a great business image.

    Contact Moana Robinson at Beauty Glow for confidential, friendly and professional assistance and advice.

     

     

  • Confidence with Style

    Confidence with Style

    Confidence is So Much More Than a Dress Size – It’s a Vibe

    As Monique Parker a highly successful Marketing Coach posted on Facebook recently “Confidence is a Vibe”.  Monique has built her brand  which is unique, vibrant and completely Monique Parker.  I saw Monique’s post on the very same morning that I was thinking about business and how most people who are in business ARE the business.  The personal branding carries through and I am a strong believer in your own personal style emerging all the time, constantly through your business branding.

    Confidence is a feeling,  It is an aura that surrounds you and  is an integral part of your being.  Nothing gives others more confidence initially in your business more than YOU the business owner having confidence and pride in how you look and present yourself.

    Monique is a great example of how you can be unique, confident and successful with your own style.  

    This sort of confident style does not happen overnight but it is achievable for absolutely everyone.  It is all a matter of knowing that you have your own style and carry it well… knowing that YOU are unique and there is no-one, absolutely no-one out there who is (as Dr Suess says) “You-er than you”.

    Make yourself memorable.  Have confidence in your own style and don’t wait until you feel you have permission or are at a certain age to portray that style.   There is no better time than right now to be who you want to be, dress the way you would like to dress.  It has nothing to do with dress size, or so many other things.  It is that powerful vibe of CONFIDENCE.  Plus when you are confident there are so many reasons to smile and that glowing smile is a big part of that Confidence with Style.

    Contact Moana Robinson at Beauty Glow for more information on Style Personality and branding.

     

     

     

  • What Is My Personal Branding?

    What Is My Personal Branding?

    Adapting Your Personal Branding to Business

    Personal branding is your communication to the world around you which says who you are and what your personality is like.

    This can include your clothing, hair, makeup, accessories. All these items can make a statement about you and your values. Even in a corporate environment where there may be a strict dress code personal uniqueness is still important . This can be shown in what you wear and how you wear it. Accessories for example can give an indication of whether someone has a classic or creative personality. Many classic personality women like to wear pearls or simple gold or silver studs. They will concentrate on quality rather than fashion. Then you have a personality who likes a lot of change in their outfits and jewellery and to play around with colour and unique styles to demonstrate their creativity.

    Personal branding and style is something that develops over time and although many people do have a definite style it may not always be conducive to fitting in with a corporate image that the company you work for wishes to portray.  If you are in business for yourself it is likely that you designed your business branding around colours that you feel comfortable with and your clothing will more than likely complement that branding such as the logo and everything else within the business.

    How do you keep your uniqueness and personal style and also plan your style to look professional in your chosen career or business? There needs to be a balance and this is where an image consultant can assist. It is about choosing outfits that are appropriate for the occasion and still keeping your signature style as well.

    With the help of an Image Consultant a personal signature style can be something that is adapted to any situation. A personal brand is something very definite and purposeful – it says “This is who I am and this is what I enjoy wearing – I am comfortable in my own skin.” By knowing this and knowing how to portray that style as well as being mindful of how your company or business needs you to show up is a great attribute and something that will take you a long way in business and life.

    Contact Moana Robinson from Beauty Glow to discuss your personal branding style.