Adapting Your Personal Branding to Business
Personal branding is your communication to the world around you which says who you are and what your personality is like.
This can include your clothing, hair, makeup, accessories. All these items can make a statement about you and your values. Even in a corporate environment where there may be a strict dress code personal uniqueness is still important . This can be shown in what you wear and how you wear it. Accessories for example can give an indication of whether someone has a classic or creative personality. Many classic personality women like to wear pearls or simple gold or silver studs. They will concentrate on quality rather than fashion. Then you have a personality who likes a lot of change in their outfits and jewellery and to play around with colour and unique styles to demonstrate their creativity.
Personal branding and style is something that develops over time and although many people do have a definite style it may not always be conducive to fitting in with a corporate image that the company you work for wishes to portray. If you are in business for yourself it is likely that you designed your business branding around colours that you feel comfortable with and your clothing will more than likely complement that branding such as the logo and everything else within the business.
How do you keep your uniqueness and personal style and also plan your style to look professional in your chosen career or business? There needs to be a balance and this is where an image consultant can assist. It is about choosing outfits that are appropriate for the occasion and still keeping your signature style as well.
With the help of an Image Consultant a personal signature style can be something that is adapted to any situation. A personal brand is something very definite and purposeful – it says “This is who I am and this is what I enjoy wearing – I am comfortable in my own skin.” By knowing this and knowing how to portray that style as well as being mindful of how your company or business needs you to show up is a great attribute and something that will take you a long way in business and life.
Contact Moana Robinson from Beauty Glow to discuss your personal branding style.









You may be in and out of the car, offices or shops. Drop off time to school and pick up time can be cool and then your day is starting to warm up so you start to strip off! Before you know it late afternoon is here and it is cooling off again! If you live in an area where the temperature vary by quite a few degrees it is important to learn how to layer. This will make life so much easier. If you are a casual/sporty clothes person lighter casual tops and jackets are great to throw on in the morning and as the day heats up are flexible enough to carry over your shoulders or through your bag. Even workwear can be successfully layered whether you wear smart casual to work or more formal corporate wear. Most offices will have even temperatures throughout the day but sometimes air-conditioning can be cause workplaces to be too warm in the winter or too chilly in the summer. It is important to still find ways to layer your office and outer wear to remain comfortable during your work day.
My advice is to start with a neutral base – possibly black if your colouring suits black – otherwise grey, beige, white, cream or navy. This way you can go with a monochrome look with a jacket also in a neutral and perhaps some accessories to brighten and enhance the whole outfit. Alternatively, you can wear a lovely bright jacket with complementary accessories over your neutral base garments. It is important to wear the right accessories so that when you remove your jacket during the day the outfit remains interesting and not too bland if you have started with neutrals. If you love colour you could start with colour as a base, add neutral outerwear and neutral or complementary accessories. Splashes of colour really brighten an outfit during winter and scarves are an excellent way to add interest. A black top or any neutral colour can be completely transformed with a scarf or brightly coloured beads. Winter is a great time to