Adapting Your Personal Branding to Business
Personal branding is your communication to the world around you which says who you are and what your personality is like.
This can include your clothing, hair, makeup, accessories. All these items can make a statement about you and your values. Even in a corporate environment where there may be a strict dress code personal uniqueness is still important . This can be shown in what you wear and how you wear it. Accessories for example can give an indication of whether someone has a classic or creative personality. Many classic personality women like to wear pearls or simple gold or silver studs. They will concentrate on quality rather than fashion. Then you have a personality who likes a lot of change in their outfits and jewellery and to play around with colour and unique styles to demonstrate their creativity.
Personal branding and style is something that develops over time and although many people do have a definite style it may not always be conducive to fitting in with a corporate image that the company you work for wishes to portray. If you are in business for yourself it is likely that you designed your business branding around colours that you feel comfortable with and your clothing will more than likely complement that branding such as the logo and everything else within the business.
How do you keep your uniqueness and personal style and also plan your style to look professional in your chosen career or business? There needs to be a balance and this is where an image consultant can assist. It is about choosing outfits that are appropriate for the occasion and still keeping your signature style as well.
With the help of an Image Consultant a personal signature style can be something that is adapted to any situation. A personal brand is something very definite and purposeful – it says “This is who I am and this is what I enjoy wearing – I am comfortable in my own skin.” By knowing this and knowing how to portray that style as well as being mindful of how your company or business needs you to show up is a great attribute and something that will take you a long way in business and life.
Contact Moana Robinson from Beauty Glow to discuss your personal branding style.